In the competitive restaurant industry, it’s vital to find innovative ways to stand out and connect with your customers. With Toast Online Ordering Pro, you have access to customizable spotlight banners and pop-ups to help engage your customers and promote your business in new ways. Whether it’s announcing a special event, showcasing a new menu item, or highlighting limited-time offers, these features offer a direct line of communication to your customers, boosting your online presence and increasing sales.
What are Spotlight Banners and Pop-Ups?
Spotlight banners and pop-ups are eye-catching elements on your online ordering page that capture customer attention and communicate key messages. These can be used to promote a variety of things, such as holiday hours, new promotions, limited-time offers, or special events. With Toast Online Ordering Pro, you can easily customize these banners and pop-ups to align with your restaurant’s branding and objectives.
Why Use Spotlight Banners and Pop-Ups?
- Maximize Customer Engagement: With most customers placing their orders online, your ordering page is prime real estate for engaging them. Banners and pop-ups allow you to showcase key information in a visually appealing way. Whether it’s a new menu item or an upcoming event, spotlight banners ensure your message is seen right where it matters most.
- Promote Events and Specials: If you’re hosting a themed dinner, live music night, or happy hour, spotlight banners make it easy to spread the word. With a pop-up that displays as soon as customers visit your online ordering page, you can ensure your event garners maximum attention.
- Drive Sales: Highlight limited-time offers, discounts, or exclusive menu items through pop-ups and banners. These visuals can create a sense of urgency, encouraging customers to try out what’s new or take advantage of a special deal before it’s gone.
- Keep Customers Informed: Communicate changes in business hours, holiday closures, or new safety measures directly through your online ordering platform. This direct communication helps build trust and keeps your customers in the loop without them needing to visit your physical location or check social media.
How to Use Spotlight Banners and Pop-Ups Effectively
1. Customize Your Message: Tailor your banners and pop-ups to reflect your restaurant’s personality. Use colors, fonts, and images that align with your branding for a consistent customer experience. For example, if you run a cozy café, use warm colors and inviting language to promote your new seasonal drinks.
2. Schedule Promotions: With Toast Online Ordering Pro, you can schedule when your banners and pop-ups appear, ensuring that they coincide perfectly with your promotions. Launching a weekend brunch special? Set up a banner to display every Friday to Sunday morning, directing customers to your special menu.
3. Highlight New Menu Items: When introducing new dishes, spotlight banners can serve as the perfect way to introduce them to your online customers. Include high-quality images of the dishes and a brief description to entice diners.
4. Include Calls to Action: Effective pop-ups and banners should include a clear call to action (CTA). Whether it’s “Order Now,” “Reserve Your Spot,” or “Try Our New Dish,” make sure the CTA guides customers to take the desired action quickly and easily.
5. Monitor and Adjust: Track the performance of your banners and pop-ups to see what resonates most with your audience. Use this data to refine your approach, focusing on the promotions and messages that drive the most engagement and sales.
Spotlight Banners and Pop-Ups: The Edge Your Online Ordering Needs
Using spotlight banners and pop-ups through Toast Online Ordering Pro is a simple yet effective strategy to communicate directly with your customers and highlight what makes your restaurant unique. These features empower you to control your messaging, promote your events, and keep customers engaged—all from the convenience of your online ordering page. By leveraging these tools, you not only enhance the customer experience but also drive traffic to your promotions and events, ultimately boosting your bottom line.
Ready to Make the Most of Your Online Ordering?
Take advantage of Toast Online Ordering Pro’s spotlight banners and pop-ups to transform your online ordering page into a dynamic marketing tool. Let’s start the conversation on how you can effectively promote your restaurant’s events, specials, and more.
