As restaurants continue to adapt to evolving customer preferences and digital-first dining experiences, Toast, the all-in-one restaurant technology platform, is here to make that transition seamless. With their highly anticipated Fall 2024 product release, Toast has rolled out game-changing features designed to help restaurants increase revenue, engage guests on a deeper level, and strengthen brand loyalty. The two standout features, the Branded Mobile App and SMS Marketing, are set to redefine how restaurants connect with their customers and amplify their digital footprint.
The Branded Mobile App: Your Restaurant in the Palm of Their Hand
With the growing demand for convenience and personalized experiences, a branded mobile app has become a powerful tool for restaurants. Toast’s new Branded Mobile App gives restaurants their very own customized app, reflecting their unique branding and enabling customers to interact with their favorite restaurant effortlessly.
But why is this such a big deal for restaurant owners?
- Customized Experience: The app allows restaurants to create a fully branded experience, from custom logos to colors and fonts. This strengthens brand identity and creates a seamless experience across in-store and digital touchpoints.
- Streamlined Ordering: Whether it’s for pickup, delivery, or dine-in orders, customers can now place orders directly through the restaurant’s own app. This reduces reliance on third-party platforms, minimizing commission fees and increasing revenue.
- Loyalty Program Integration: The Branded Mobile App integrates perfectly with Toast’s loyalty programs, encouraging repeat business. Customers can earn points, redeem rewards, and receive personalized offers, all within the app.
With this app, you’re no longer just another restaurant on a delivery service platform. You’re a distinct brand that your customers can access at the touch of a button.
SMS Marketing: Reach Your Guests Wherever They Are
While email marketing has been a go-to for many businesses, the rise of SMS marketing is hard to ignore. People are constantly on their phones, and Toast’s SMS Marketing feature allows restaurants to tap into that attention to drive engagement and sales.
Here’s how it works:
- Instant Customer Connection: With a 98% open rate, SMS messages are more likely to be seen and acted upon than traditional email. Whether you’re promoting a new menu item, announcing happy hour deals, or reminding customers about upcoming reservations, SMS marketing ensures that your message gets in front of your audience quickly.
- Personalized Campaigns: Like the Branded Mobile App, Toast’s SMS Marketing integrates with customer data, allowing restaurants to send targeted and personalized messages based on customer behavior. Did someone just join your loyalty program? Send them a welcome message with an exclusive offer. Is someone’s favorite dish back on the menu? Let them know via text!
- Boosting Engagement & Revenue: SMS marketing is a proven way to boost traffic during slow periods. Send out a limited-time offer or flash sale via text, and watch the orders roll in. This feature can help fill empty tables or drive online orders when you need it most.
A Seamless Integration with Toast’s All-In-One Platform
Both the Branded Mobile App and SMS Marketing are part of Toast’s comprehensive restaurant management platform, meaning they integrate effortlessly with other Toast features like online ordering, inventory management, and staff scheduling. This creates a unified ecosystem that simplifies operations while improving customer engagement.
Restaurants can manage everything from one platform, saving time and ensuring consistency across all customer interactions. This level of integration makes Toast a standout solution in the restaurant technology space, allowing businesses to focus on delivering exceptional guest experiences without worrying about juggling multiple systems.
How These Features Will Help Your Restaurant Thrive
At the core of Toast’s Fall 2024 product release is a commitment to helping restaurants thrive in an increasingly competitive market. The Branded Mobile App gives restaurants a direct channel to their customers, making it easier to build loyalty and increase repeat business. Meanwhile, SMS Marketing offers an immediate, personal way to engage customers and drive revenue through timely, targeted offers.
By embracing these tools, restaurants can enhance their digital presence, improve guest retention, and ultimately boost their bottom line.
Ready to Take Your Restaurant to the Next Level?
Whether you’re looking to grow your brand or connect with customers in new and exciting ways, Toast’s Fall 2024 product release provides the tools you need to succeed. The Branded Mobile App and SMS Marketing features are designed to help you meet your customers where they are – on their phones – and create a seamless experience that will keep them coming back.
Now is the perfect time to explore how Toast can help you leverage technology to not only meet but exceed your business goals. Are you ready to see the difference it can make for your restaurant?
