In the hyper-competitive world of restaurants and cafes, being “just another place to eat” isn’t enough. Today’s diners want more than good food—they crave experiences, personalized attention, and reasons to come back. That’s where Toast’s integrated loyalty program becomes a game-changer.
Why Loyalty Matters in Hospitality
Loyalty isn’t just about offering discounts—it’s about creating emotional connections with your guests. When a customer knows their visit counts for something beyond the meal, you tap into a powerful motivator: the desire to feel seen, appreciated, and rewarded. That’s why modern POS systems like Toast make loyalty seamless, rewarding, and deeply integrated into the guest experience.
What Makes Toast’s Loyalty Program Stand Out
Unlike third-party loyalty tools that require extra logins, disconnected systems, or clunky workflows, Toast’s loyalty program is built right into the POS. That means no extra hardware, no extra software, and no jumping between apps. From the moment your guest checks out, they’re invited to join with a simple phone number entry. No cards. No hassle.
Easy Signup, Immediate Gratification
Guests can opt-in during checkout by entering their phone number directly on the terminal. After that, every swipe, tap, or online order automatically tracks their rewards. This ease of access drives adoption—and adoption drives loyalty.
Customizable Rewards That Match Your Brand
Toast allows you to design a program that fits your vibe. Want to reward after five visits? Give $5 back for every $50 spent? Offer birthday perks or VIP-only access to special events? All of that’s on the table—and you’re in full control.
Plus, because Toast’s loyalty program integrates with online ordering and Toast Go handhelds, it works whether your customer dines in, grabs takeout, or orders from the couch.
Boost Revenue and Regulars—Automatically
According to Toast data, restaurants that implement loyalty programs can increase repeat visits by up to 30%. When guests know they’re earning something back, they’re more likely to choose you over the place down the street. They become habitual visitors—people who not only show up more often but also spend more per visit.
Insights That Power Better Marketing
Beyond rewards, Toast Loyalty gives you access to customer behavior insights. You can track who your regulars are, how often they visit, how much they spend, and what they love. These insights let you create hyper-targeted campaigns—think text messages for VIP guests or flash deals to re-engage lapsed customers.
Real Results from Real Restaurants
From small independent coffee shops to bustling bistros, Toast users consistently report increased check averages and higher guest satisfaction after enabling the loyalty program. Many say it’s not just a tool—it’s a secret weapon in their customer retention strategy.
Get Started With Toast Loyalty Today
Ready to turn your first-timers into faithful fans? With Toast’s all-in-one POS and loyalty platform, you’re only a few clicks away from building deeper guest relationships that drive long-term revenue.
