Unlock more loyalty and return visits with Toast’s flexible rewards strategy! You can now let guests earn points either based on how much they spend or how many times they visit—designed to suit your unique guest behavior and business goals.
Why This Choice Matters
Switching point accrual between dollars spent and visit frequency lets you strategically shape your program:
- Spend‑based points reward high‑value guests per dollar, boosting average check sizes. Toast lets you determine the conversion rate, e.g., “1 point = $1 spent”.
- Visit‑based points reward repeat behavior regardless of spend, ideal for coffee shops or quick‑service spots to encourage frequent visits .
How to Configure in Toast
- Head to Marketing → Loyalty → Settings in your Toast dashboard.
- Under “Select accrual options,” choose between Points per Dollar or Points per Visit.
- Define the specifics: e.g., 10 points = $1, or 1 point per visit—whatever aligns best with your goals.
- (Optional) Add welcome bonuses, birthday rewards, and redemption rules. Toast supports bonus settings.
Benefits to Restaurants
- Tailor to your concept: Quick‑serve cafés might favor visits, while fine‑dining spots gain from spend‑based rewards.
- Drive desired behavior: Encourage more check upsizing or more frequent foot traffic—your choice!
- Simple, integrated setup: It’s built into Toast Loyalty—no need for external tools.
Real Restaurant Use Cases
- A café may choose visit‑based points to boost daily repeat visits.
- A full‑service restaurant may prefer spend‑based points to increase ticket sizes and target high‑spenders.
- Many Toast users include both: new sign‑up bonus + birthday reward + standard points system.
Best Practices to Maximize Impact
- Start with clear structure: Choose meaningful but achievable point rules.
- Communicate perks clearly: Use signage and receipts—Toast prints reward reminders automatically.
- Add strategic bonuses: Offer sign‑up or birthday bonuses to jump‑start engagement.
- Segment and target: Use Toast’s Marketing Suite to send follow‑ups or special offers.
- Track & refine: Monitor redemption rates and guest activity via dashboard reports.
