Toast has recently rolled out an exciting update that enhances guest management for restaurants. With the new integration between Toast Tables and Guestbook, every guest added to Toast Tables—whether through the Guest portal by the guest themselves or the Toast Tables App by your staff—will now be seamlessly included in your Guestbook. This update simplifies the process of tracking and managing guest interactions, helping you provide a more personalized dining experience.
Key Features of the Update
Inclusive Guest Tracking
One of the standout features of this update is the automatic inclusion of guests in your Guestbook, regardless of whether they have placed an order. This ensures that every individual who interacts with your restaurant is recorded, providing a comprehensive view of your guest demographics and preferences.
Contact Information Integration
To maintain a streamlined and useful database, only guests with an email or phone number will be added to the Guestbook. This ensures that your Guestbook remains a valuable resource for targeted marketing and personalized communication. Guests who only provide a name will not be added, maintaining the integrity and utility of your data.
Enhanced Guest Profiles with Tags
Toast has also introduced the ability to add tags to guest profiles in Guestbook. This feature allows you to categorize and segment your guests based on various criteria, such as dietary preferences, special occasions, or visit frequency. By leveraging tags, you can tailor your marketing efforts and communication strategies to better meet the needs and preferences of your guests.
Benefits for Your Restaurant
Improved Guest Engagement
With every guest interaction recorded, you can ensure that your communications are personalized and relevant. Use the contact information and tags to send tailored promotions, birthday wishes, or exclusive event invitations, enhancing guest loyalty and satisfaction.
Streamlined Operations
The integration between Toast Tables and Guestbook simplifies your staff’s workflow by reducing manual data entry. Your team can focus more on providing excellent service rather than managing guest records.
Data-Driven Insights
Having a comprehensive guest database enables you to analyze customer trends and behaviors. This data can inform your marketing strategies, menu planning, and overall business decisions, helping you to continuously improve and grow your restaurant.
Get Started with the New Integration
To make the most of this update, ensure that your team is trained on how to effectively use the Toast Tables App and the Guest portal. Encourage guests to provide their email or phone number during their visit to fully benefit from the Guestbook integration.
Embrace this new feature to enhance guest experiences and drive your restaurant’s success. Stay ahead in the competitive restaurant industry by leveraging the power of Toast’s innovative solutions.
