In the competitive world of catering, standing out means delivering not just delicious food, but also a seamless ordering experience. Toast POS offers a feature that can revolutionize how you manage and present your catering services: the ability to create and run multiple online ordering sites. This feature allows you to display special menus for events, holidays, and other occasions separately from your regular menus, ensuring that your customers have a clear and tailored ordering experience.
Why Multiple Online Ordering Sites Matter
- Customized Menus for Every OccasionWith Toast’s online ordering sites, you can create distinct menus for different events, such as weddings, corporate gatherings, seasonal holidays, and more. This means that each event’s unique culinary offerings are showcased without confusion, making it easier for your clients to find exactly what they’re looking for.
- Enhanced Customer ExperienceBy segregating menus, you reduce the clutter and make it easier for customers to navigate your offerings. A wedding client doesn’t need to sift through holiday specials to find what they need, and a corporate client can directly access business lunch packages without distractions. This streamlined experience can significantly enhance customer satisfaction and encourage repeat business.
- Increased Flexibility and ControlToast’s feature gives you the flexibility to activate specific menus only when needed. Planning a Fourth of July barbecue special? You can set it up to be visible only in the weeks leading up to the holiday. This not only keeps your online presence neat and relevant but also allows you to manage your inventory and kitchen operations more efficiently.
- Targeted Marketing OpportunitiesSeparate online ordering sites open up new avenues for targeted marketing. Promote your event-specific menus through dedicated campaigns, driving traffic directly to the relevant ordering site. This focused approach can lead to higher conversion rates as customers are led straight to what they’re interested in.
Getting Started with Multiple Online Ordering Sites on Toast
Implementing this feature is straightforward with Toast POS. Here’s a step-by-step guide to get you started:
- Access Your Toast Dashboard: Log in to your Toast POS account and navigate to the online ordering section.
- Create a New Ordering Site: Select the option to create a new online ordering site. You’ll be prompted to enter details such as the site name, URL, and associated menus.
- Customize Your Menu: Choose the specific menu items you want to feature on this site. You can upload different menus or modify existing ones to fit the occasion.
- Set Availability: Define when this menu should be visible. Whether it’s a permanent addition or a time-limited special, you have full control over its display schedule.
- Launch and Promote: Once your new site is ready, launch it and start promoting it through your marketing channels. Use social media, email campaigns, and even in-store signage to spread the word.
Success Stories: Catering Businesses Thriving with Toast
Many catering businesses have already reaped the benefits of using Toast’s multiple online ordering sites. For example, a local catering company in Boston saw a 30% increase in orders during the holiday season by launching a dedicated Christmas menu site. Another company used this feature to offer specialized vegan and gluten-free menus for a large corporate event, resulting in glowing reviews and repeat contracts.
Conclusion
Toast’s ability to create and manage multiple online ordering sites is a game-changer for catering businesses. It provides a tailored, efficient, and customer-friendly approach to showcasing your culinary offerings. Don’t let your menus get lost in the mix—start using this feature today and see the difference it can make for your business.
